Beautiful Off-the-Peg Bridal Gowns

Your dream dress, ready when you are.

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Justin Alexander

From contemporary and bold to traditional and modest, Justin Alexander gowns create a distinct and stunning result for all brides.

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Blonde lady wearing a Lillian wedding dress she purchased from True Romantica in Kenilworth, Warwickshire

Lillian West

Showcase your love with magic in the details, light fabrics, charming ruffles, and flowing skirts. These Boho bridal gowns allow you to embrace your world of love and passion.

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Sincerity

Perfect for your fairytale wedding, with flowing vales, delicate late, elegant sleeves, and pear accents, Sincerity has it all!

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Mori Lee

Creating your forever moment in a dress which makes you feel incredible. Select from a wide range of diverse styles designed to embody your beauty.

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Book An Appointment

Book your exclusive 90-minute bridal appointment with no fees for a personalised experience where you will have the opportunity to try on a selection of stunning bridal gowns from our collections. For 90 minutes, we will guide you through every step of the way as you explore the different styles, silhouettes, and fabrics, supporting you in finding your dream wedding dress for your special day.

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Young bride standing outside of a wedding venue in Warwickshire wearing a beautiful wedding gown

Check Out Our SALE

Planning your big day on a budget? Don't worry; we've got you covered with our Bridal Sale Collection, a selected range of stunning wedding dresses at irresistible prices. We have a wide variety of styles and sizes to suit every bride and every budget.

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How far in advance do I need to start looking for my gown?

Wedding dresses can take up to 6 months to arrive so it's good to start looking sooner rather than later. However we do have an extensive sample sale starting from just £295, they are available to buy off the peg at your appointment. Many brides have no idea what will suit them so try on as many different styles as you can.
What sizes are your samples and what is your price range?

We carry over 100 samples for you to try. They start at UK size 8 and go up to UK size 24. Our orderable dresses can be purchased from as little as £1025.
I'm not sure what style would suit me, can you offer me any advice?

Of course, that's what I'm here for!! Some brides know straight away when the see 'the one'. However, I'm are always on hand to help you find your dream gown. The fun part is trying on different styles that will compliment your figure, you will know when you've made the right decision!
How soon before my wedding do I have my first fitting?

Your first fitting should take place approximately 2 months before the wedding. The majority of brides have at least one more fitting before the big day!